Rush Limbaugh wonders:
Am I an ‘ubersexual’?

By Joe Kovacs


Bono, Bill Clinton top ‘ubersexual’ list (photo: ShowBizIreland.com)

A new list naming rock singer Bono, actor George Clooney and ex-President Bill Clinton as the top “ubersexuals” in America is being questioned by radio talk-show host Rush Limbaugh, who thinks he could better fit the definition of the newly coined term.

According to advertising giant JWT, ubersexuals are men who embrace the positive aspects of their masculinity such as confidence, leadership, passion and compassion, without giving in to the stereotypes that give guys a bad name, including disrespect toward women, emotional emptiness, complete ignorance of anything cultural outside of sports, beer, burgers, and athletic shoes.

“This is what men were before feminism came along and neutered them!” Limbaugh exclaimed today on his national radio show. “Men weren’t supposed to be any of that. They were supposed to be sensitive or be in touch with the feminine side, and these liberal women married these guys and turned them into actual wimps, and, you know, the feminist movement’s imploding, and women in the feminist movement want what is now being called the new man, the ‘ubersexual,’ which is simply what a man was before they came along and started changing basic human nature.”

The term has been created for a new book, “The Future of Men,” co-authored by Marian Salzman, Ira Matathia and Ann O’Reilly. In an interview with NBC’s Al Roker, Matathia and Salzman tried to expound on the definition.

“Excellence in everything,” said Matathia. “Fine wine, good cigars, understanding the finer things. That’s sort of quintessentially it.”

“An ubersexual is actually that much more macho,” added Salzman. “He’s more willing to go out with other guys for dinner. He doesn’t care what people think. He’s not worried that people think he’s gay. He knows he’s straight, and that’s all that matters.”


Rush Limbaugh

“Gee. ‘Til they got to there they were talking about me,” said Limbaugh. “I always worry if people are going to think I’m gay. Well, no, look. Fine wine, good cigars? That’s me. Understanding the finer things, confident, rather go out with the guys for dinner, doesn’t care what people think? Man, that’s me.”

“They’ve got the definition right but the people on the list don’t fit it at all. That’s the problem,” Limbaugh continued. “By this definition, I’m one, and I’m sure when they think of ubersexuals, this [group] that wrote this book, I would be the last person they would think to include on it.”

Also on the Top 10 ubersexual list is Donald Trump, with JWT noting, “Love him or hate him, Trump is a man who is certain about what he wants and sets out to get it, no holds barred. Women find his power almost as much of a turn-on as his money.”

“Is this what feminism has become?” asked Limbaugh. “None of that was supposed to matter. That was supposed to turn off. … All of it, especially the money, because you were to provide for yourself and you weren’t supposed to be dependent.”

According to JWT, here are the top 10 ubersexuals, in reverse order:

    10. Jon Stewart: He is outspoken without regard to what other people think
    (as evidenced by his skewering his hosts during this year’s
    Advertising Week). He is supportive of women and pokes fun at himself
    in a self-deprecating way.

    9. Guy Ritchie: His masculinity is unquestioned even though he’s married
    to one of the world’s top music icons, Madonna. (In fact, gravitating toward
    strong women tends to be an uber trait.)

    8. Pierce Brosnan: His James Bond strength was never compromised when we
    watched him publicly mourn his first wife (and raise her children). He
    has Remington Steele’s classic elegance and savoir faire.

    7. Ewan McGregor: A handsome, fashionable family man, McGregor is
    versatile enough to go from riding his Harley Davidson around the
    world to walking the red carpet. He is comfortable in his own
    sexuality.

    6. Sen. Barack Obama, D-Ill.: At the DNC, he managed to marry sentimental love of
    family with a new face of patriotism. And he looks sharp in a suit.

    5. Gov. Arnold Schwarzenegger, R-Calif.: He journeyed from body builder to mega movie
    star to politician, all the while keeping his shoes buffed and hair in
    place. He has succeeded in every challenge he’s faced, and he has a
    Kennedy for a wife.

    4. Donald Trump: Love him or hate him, Trump is a man who is certain
    about what he wants and sets out to get it, no holds barred. Women
    find his power almost as much of a turn-on as his money.

    3. Bill Clinton: A born charmer with Southern roots who is not afraid to
    cry. He is a supremely confident, decisive leader. And he has
    supremely sexy hands.

    2. George Clooney: He appreciates the finer things in life (including his
    villa on the shores of Lake Como), and he is strongly bonded with and
    loyal to a cadre of male friends. His timeless image has allowed him
    to rise from B-sitcoms to box-office hits, some of which he’s directed
    and/or produced.

    1. U2’s Bono (aka Paul Hewson): He’s global, socially aware, confident, and compassionate, and
    he commands a huge base of followers who are fans of his music – and
    his humanitarianism.

Joe Kovacs

Executive News Editor Joe Kovacs is the author of the new best-selling book, "Reaching God Speed: Unlocking the Secret Broadcast Revealing the Mystery of Everything." His previous books include "Shocked by the Bible 2: Connecting the Dots in Scripture to Reveal the Truth They Don't Want You to Know," a follow-up to his No. 1 best-seller "Shocked by the Bible: The Most Astonishing Facts You've Never Been Told" as well as "The Divine Secret: The Awesome and Untold Truth about Your Phenomenal Destiny." He is an award-winning journalist of more than 30 years in American TV, radio and the internet, and is also a former editor at the Budapest Business Journal in Europe. Read more of Joe Kovacs's articles here.