A pro-family group that has held Ford accountable for its promotion of the homosexual agenda says it may call for another official boycott of the company after it “violated” an agreement with the organization.
Ford announced Wednesday it was reversing an earlier decision to stop advertising its Jaguar and Land Rover brands in homosexual magazines after pressure from “gay rights” groups.
Last week’s action to suspend the advertising, Ford had said, was not due to pressure from family groups but rather a business decision.
Without referring directly to the advertising flip-flop, the American Family Association released a statement yesterday saying Ford “reneged on some agreements reached in discussions with the automobile giant” and that the organization is considering an official boycott of the automaker.
“We had an agreement with Ford, worked out in good faith,” said AFA Chairman Donald E. Wildmon. “Unfortunately, some Ford Motor Company officials made the decision to violate the good-faith agreement. We are now considering our response to the violation and expect to reach a decision very soon.”
AFA had called for a boycott of Ford last spring because of Ford’s support for the homosexual agenda and homosexual marriage, but suspended the boycott for six months at the request of a group of Ford dealers. Wildmon said AFA and Ford officials hammered out an agreement in the interim that was accepted by both parties.
“All we wanted was for Ford to refrain from choosing sides in the cultural war, and supporting groups that promote same-sex marriage is not remaining neutral,” Wildmon stated.
Ford issued a letter outlining its change in direction.
“It is my hope that this will remove any ambiguity about Ford’s desire to advertise to all important audiences and put this particular issue to rest,” wrote Joe Laymon, Ford’s group vice president for corporate human resources.
AP reported homosexual activists met with Ford Monday and asked that the company reinstitute the “gay” targeted advertising and distance itself from AFA.
Neil Giuliano of the Gay & Lesbian Alliance Against Defamation hailed Ford’s reversal, saying the company listened to homosexuals’ concerns and made “a clear statement of nondiscrimination and inclusion.”
Besides contributing to homosexual advocacy groups, Ford offers same-sex benefits to its employees.