Leaders of 42 pro-family groups have signed a letter asking Ford to honor what the activists see as a previous commitment to stop supporting homosexual advocacy efforts.
In a statement from the American Family Association, the organization says the letter to Ford Motor Company Chairman Bill Ford asked the company to “stop supporting any group involved in the current cultural war.”
Last spring, AFA began a boycott of Ford due to the auto giant’s support of the homosexual agenda. At the request of several Ford dealerships, the traditional-values group suspended the boycott while it dialogued with the company.
Last month, Ford announced it would stop advertising in homosexual magazines, but several days later reversed course after hearing complaints from the homosexual community.
AFA says Ford’s reversal amounted to the company reneging on “a representation of action” the organization said was communicated by the firm.
“After meeting with seven homosexual leaders and without any input from thousands of their dealers who stand to be adversely affected by Ford’s decision, Ford made their decision to renege on actions they told AFA they would take,” said Don Wildmon, AFA chairman. “Ford’s support for these groups pushing homosexual marriage can only hurt dealers across the country. Why would Ford put the interests of seven homosexual groups ahead of the interests of all their dealers? Simply because Ford considers seven homosexual leaders more important than thousands of their dealers.”
Wildmon’s letter has specific advice for Ford:
“We strongly suggest that Ford remove itself from involvement in the cultural war and apply its resources to building the best product possible. It ill serves the purpose of Ford to take sides in the cultural war. It is a no-win situation. When you favor one side, you alienate the other. Leave the cultural battles to the various groups pro and con and to the politicians. Apply your energy and your resources to building better automobiles. This policy would benefit not only Ford, your employees and your dealers, but society as a whole.”
AFA claims Ford had agreed to the following action:
* not renew current promotions or create future incentives that give cash donations to homosexual organizations based on the purchase of a vehicle;
* stop giving cash and vehicle donations or endorsements to homosexual social activities such as “gay” pride parades;
* not make corporate donations to homosexual organizations that, as part of their activities, engage in political or social campaigns to promote civil unions or same-sex marriage; and
* cease all advertising in homosexual websites and media outlets (magazines, television, radio) in the U.S. with the exception of a small amount to be used by Volvo. The Volvo ads would be the same ads used in the general media and not aimed at the homosexual community specifically.
“We can not, and will not, sit by as Ford supports an agenda aimed at the destruction of the family,” Wildmon stated, saying AFA asked the company for a response by Jan. 20.
“If we do not hear from you by that date, we will assume that Ford does not intend to honor their commitment. Should you decide to respond, please do so by letter since we can no longer trust Ford’s spoken word.”
Wrote Joe Laymon, Ford’s group vice president for corporate human resources, in announcing the reversal last month: “It is my hope that this will remove any ambiguity about Ford’s desire to advertise to all important audiences and put this particular issue to rest.”
The letter to Ford was signed by, among others, Tony Perkins, president of Family Research Council, Dr. James Dobson, founder and chairman of Focus on the Family, Gary Bauer, president of American Values, Dr. D. James Kennedy, president of Coral Ridge Ministries, and Dr. Richard Land, president of the Ethics and Religious Liberty Commission.