Next television target: 'Desperate Housewives'

On the heels of the demise of NBC's "Book of Daniel" – which many Christians saw as an affront to their faith and actively opposed – ABC's popular "Desperate Housewives" program has become the latest target of a media watchdog organization that will sponsor a boycott of the show's advertisers.

OneMillionMoms.com, which is affiliated with the American Family Association, calls "Desperate Housewives" "one of the most vulgar and tasteless programs on television."

The group plans to monitor the program from April through June to identify companies that advertise during the show. OneMillionMoms.com will then call for a one-year boycott of one or more of the leading sponsors.

"We want to identify companies that sponsor 'Desperate Housewives' and ask moms not to buy their products for a period of one year," said Donald E. Wildmon, chairman of OneMillionMoms.com, in a statement. "So instead of boosting sales because of their sponsorship of the program, the company or companies selected will lose sales.

"ABC says the show is watched by 15 million people each week. That means that 265 million don't watch the show but still end up paying for it by the products they buy," he said.

Wildmon says he doesn't buy the argument that people who don't like a particular show should simply turn off their TV.

"Will they also tell us that if we don't like drunk drivers on the highway to stay off the highway? Sure we can turn the TV off. But why should we have to do that? Why do our children need to be exposed to such trash? Why do the networks keep putting out trash and more trash?"

The show's website describes the program:

"A primetime soap with a truly contemporary take on 'happily every after,' this hit series takes a darkly comedic look at suburbia, where the secret lives of housewives aren't always what they seem."

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