Will flyers hurl praise on barf-bag ad plan?

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In a society where commercials are spewed at consumers from virtually all angles, US Airways has found a new spot from which to hurl paid messages – the air-sickness bag.

The Arizona-based carrier will begin heaving ads on the flying public this September.

"They're in every back-seat pocket," airline spokesman Phil Gee told the Associated Press. "We figure while it's there, why don't we make it multipurpose?"

The ads reportedly won't be limited to anti-motion sickness medications, though some such as aviation consultant Michael Boyd of the Colorado-based Boyd Group think a direct connection can be memorable.

"Having an advertisement for a barf bag, especially if it's for something like Dramamine, now that's brilliant," he told AP. "Barf bags have a lot of shelf life – people aren't barfing as much in planes as they used to."

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Some advertising analysts think the airline should purge itself of the plan.

The AdRants website calls the motion-sickness notion "pointless and stupid."

First off, when was the last time you puked on a plane or actually looked for or even found an air-sickness bag? Not a smart media buy if you're trying to reach a crowd. Second, during the act of puking, are you normally able to focus on anything other than making sure you properly projectile the substance from your stomach? Oh, and third, do you really want to look at the bag after you fill it with puke? The only benefit any advertiser will receive from making a buy on puke bags is the press that will surround the first advertiser who decides to do so. We'd love to see the measurement metrics on this ad medium as well. Cost Per Puke? Gallons of Puke Per Flight?

Messageboard poster Corey King noted: "If I were selling motion-sickness remedies, another mode of transport, or herbal therapy treatments, I'd be all over this opportunity, so to speak. Think of all the fun things you could do with the inside bottom of that bag!"

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