Applying Madison Avenue methods to evil is top pick

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A book about applying Madison Avenue methods to the kind of evil you'd have to wash your hands after thinking about is the pick of the week for WND readers.

The message is from David Kupelian's "Marketing of Evil, at Shop.WND.com.

It "brings into sharp focus what many have sensed and suspected for a long time: The effort to change America's mind on issues like abortion, homosexuality, church-state separation, and more, is a well-thought-out strategic campaign that uses the methods of Madison Avenue to market rank lies," said D. James Kennedy, founder of Coral Ridge Ministries. "But the good news is that the truth will eventually win out, and Kupelian's important and groundbreaking book makes enormous progress toward that end."

The book explains how Americans have come to tolerate, embrace and even champion many things that would have horrified their parents' generation – from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers.

Kupelian's work shows that that's the result of "some of the most stunningly brilliant and compelling marketing campaigns in modern history."

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What Americans used to abhor now is "packaged, perfumed, gift-wrapped and sold to them as though it had great value" by "highly skilled marketers, playing on our deeply felt national values of fairness, generosity and tolerance."

Fox News Channel commentator and WND columnist Michelle Malkin says the "catastrophic results" of the new acceptance of promiscuity, abortion and "gay rights" are apparent, but the book will make a difference.

"Every parent in America needs to read this book. David Kupelian skillfully exposes the secular left's rotten apple peddlers in devastating detail. … Kupelian shines a light on them all. Now watch the cockroaches run for cover," she says.

In second place this week was "Shooting Back: The Right and Duty of Self Defense" by Charl Van Wyk

He was faced, during a worship time in his church in South Africa, with the questions that seem to have no correct answer: What would you do if armed terrorists broke into your church and starting attacking your friends with automatic weapons in the middle of a worship service? And would you be prepared to defend yourself and other innocents?

He makes a biblical, Christian case for individuals arming themselves with guns, and does so more persuasively than perhaps any other author because of that attack in 1993.

"Grenades were exploding in flashes of light. Pews shattered under the blasts, sending splinters flying through the air," he recalls of the July 25, 1993, St. James Church Massacre. "An automatic assault rifle was being fired and was fast ripping the pews -- and whoever, whatever was in its trajectory -- to pieces. We were being attacked!"

But he pulled out his .38 special snub-nosed revolver, and although 11 worshipers were killed and 58 wounded, many who were there believe the toll would have been much higher if he hadn't responded the way he did.

In third was "The Annals of the World, a new version of a history book written – just about – as it happened.

James Ussher's work tells why Julius Caesar was kidnapped in 75 B.C., why Alexander the Great burned his ships in 326 B.C., and what really happened when the sun "went backward" as a sign to Hezekiah.

Ussher wrote between 1650-1654, and the result was published in 1658 as the literary classic, "The Annals of the World." Its timeline was used in the margins of the King James Version of the Bible for centuries.

WND Book Service readers chose "The Politically Incorrect Guide to Islam (and the Crusades)" by Robert Spencer in the top spot.

The project reveals the "politically incorrect" truth about "Islam's violent teachings, bloody history, backward culture, and morally depraved founder." And it tells you why the Crusades "were justified wars of Christian self-defense against centuries of Muslim aggression."

The warning in the book is that when "PC propagandists assure us that jihadist terror doesn't reflect 'true,' 'peaceful' Islam, they're not only wrong, they're dangerous – because they lull America and the West into letting their guard down against their mortal enemy."

In second, readers chose"Culture Warrior" by Bill O'Reilly, who has three straight No. 1 best sellers and the highest-rated talk show on cable television.

In his book, he explains the important fronts in the culture war, showing why the nation's motto "E Pluribus Unum" ("From Many, One") might as well be changed today to "What About Me?"

He also analyzes the competing philosophies of the traditionalist and secular-progressive camps, dissecting the forces that are driving the secular-progressive agenda in the media and behind the scenes: the ACLU, George Soros, and others.

In third was "America Alone: The End of the World As We Know It" by Mark Steyn.

Here are the Shop.WND.com top sellers for Dec. 18-24.

1. "The Marketing of Evil"
   By David Kupelian

2. "Shooting Back: The Right and Duty of Self Defense"
   By Charl Van Wyk

3. "The Annals of the World"

4. "Brotherhood of Darkness and Hope of the Wicked at special discount"

5. "The Forbidden Book (DVD)"

6. "Christianity and the American Commonwealth"

7. "The Creature from Jekyll Island"

8. "Mega Fix"

9. "Raising Maidens of Virtue"

10. "Triumph of Design and the Demise of Darwin (DVD)"

And here are the top sellers for the WND Book Service for the same time period.

1. "The Politically Incorrect Guide to Islam (and the Crusades)"
   By Robert Spencer

2. "Culture Warrior"
   By Bill O'Reilly

3. "America Alone: The End of the World As We Know It"
   By Mark Steyn

4. "The Real Jimmy Carter"
   By Steven F. Hayward

5. "Strong Fathers, Strong Daughters"
   By Dr. Meg Meeker

6. "Because They Hate"
   By Brigitte Gabriel

7. "Do As I Say (Not As I Do)"
   By Peter Schweizer

8. "How the Catholic Church Built Western Civilization"
   By Thomas Woods, Jr.

9. "Rome Wasn't Burnt in a Day"
   By Joe Scarborough

10. "Exodus: Why Americans are Fleeing Liberal Churches for Conservative Christianity"
    By David Shiflett

This list does not include WND's two sister publications – Whistleblower magazine and Joseph Farah's G2 Bulletin – always among the best-selling products in Shop.WND.com. If you're not subscribing to these two great companions to WND, you're missing out on the best monthly magazine and the best weekly, online intelligence newsletter in the world.