Pizza lovers who don’t happen to have American currency on them can still purchase their favorite pies with Mexican pesos, thanks to a Texas-based restaurant chain.

Starting this week, Pizza Patr?n outlets, which caters heavily to Mexicans, will offer the alternative form of payment.

“We’re trying to reach out to our core customer,” Antonio Swad, president of Pizza Patr?n Inc., told the Dallas Morning News.

“We know they come back [from Mexico] and have pesos left over. We want to be a convenient place for them to spend their pesos.”

It’s believed no other food chain operating so far from the Mexican border is allowing customers to pay with foreign currency.

Swad said he’s prepared to take criticism from American consumers possibly offended by the bypassing of greenbacks.

“We’re not really interested in finding the safest spot on the board,” he told the paper. “We know the purity of our intention, and we’re willing to take the heat when there is heat.”

About 60 percent of Pizza Patr?n customers and 45 percent of its franchisees are Hispanic.

“If you’re not in a border town, I don’t see the functional benefit,” said Juan Faura, president and chief executive of Cultura, a Dallas-based marketing and advertising firm. “I would see it as a move by the chain to communicate unequivocally to the Hispanic market that they are for them.”

“I don’t see any other reason for it,” Faura added.

Andrew Gamm, Pizza Patr?n’s director of brand development, said the company has already seen customers spending “a couple hundred pesos” without any advertisement of the service during a test in a Mesquite location.

Founded in 1986, Pizza Patr?n has gone from four locations to 59 and more than 40 under development across the American Southwest.

If you’d like to sound off on this issue, please take part in the WorldNetDaily poll.

Related offers:

Whistleblower magazine’s current issue, “PREMEDITATED MERGER,” shows how leaders are stealthily transforming the USA into a North American Union.

The master plan to rule the world exposed

Shocking, connect-the-dots expos? of globalist plot


A 2nd look at the Federal Reserve – the most blatant scam of all history

If you wish to order by phone, call our toll-free order line at 1-800-4WND-COM (1-800-496-3266).

Previous stories:

North American Union leader says merger just crisis away

U.S. infrastructure for sale to foreigners

Analysts: Dollar collapse would result in ‘amero’

U.S. dollar facing imminent collapse?

London stock trader urges move to ‘amero’

‘Bush doesn’t think America should be an actual place’

Mexico ambassador: We need N. American Union in 8 years

Congressman: Superhighway about North American Union

‘North American Union’ major ’08 issue?

Resolution seeks to head off union with Mexico, Canada

Documents reveal ‘shadow government’

Tancredo: Halt ‘Security and Prosperity Partnership’

North American Union threat gets attention of congressmen

Top U.S. official chaired N. American confab panel

N. American students trained for ‘merger’

North American confab ‘undermines’ democracy

Attendance list North American forum

North American Forum agenda

North American merger topic of secret confab

Feds finally release info on ‘superstate’

Senator ditches bill tied to ‘superstate’

Congressman presses on ‘superstate’ plan

Feds stonewalling on ‘super state’ plan?

Cornyn wants U.S. taxpayers to fund Mexican development

No EU in U.S.

Trans-Texas Corridor paved with campaign contributions?

U.S.-Mexico merger opposition intensifies

More evidence of Mexican trucks coming to U.S.

Docs reveal plan for Mexican trucks in U.S.

Kansas City customs port considered Mexican soil?

Tancredo confronts ‘superstate’ effort

Bush sneaking North American superstate without oversight?

Note: Read our discussion guidelines before commenting.