Michael Savage's top-rated nationally syndicated show on politics and culture will venture into new demographic territory next week when a San Francisco all-sports station adds "The Savage Nation" to its daily lineup.
Savage, who makes the Bay Area his home base, said he chose to partner with 50,000 watt KTRB-AM, beginning Feb. 1, to reach out to new listeners.
"Sports fans are generally tuned out of politics, and I want to tune them in to what is happening in this great country," he said. "Hopefully, with this new demographic, I will attain the high ratings numbers I once had and even exceed that in time."
Savage has enjoyed strong ratings in his hometown, with KSFO-AM until 2003 and KNEW-AM through last September. KNEW's program director, John Scott, said at the time the popular program was dropped because the station was "headed in a new direction and a new mind set."
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KNEW's move to make Savage a "free agent" was a "classic fumble near the goal line," said Ken Dennis, managing partner of KTRB, known as XTRA sports 860.
"Michael Savage is a legitimate superstar in Bay Area radio" whose show is heard on hundreds of stations nationwide, Dennis said.
About 400 stations carry "The Savage Nation," according to Savage's syndicator, the Talk Radio Network.
Savage said he's looking forward to reaching some of the thousands of sports fans who never listen to talk radio.
"I can't wait to wake them up to what Obama's doing to our basic freedoms," he said. "The czars, the hostile takeovers of whole industries, the bribery of senators and Congress, the kow-towing to foreign dictators.
"Sports fans love an underdog, and in the uber-socialist Bay Area, I am the biggest underdog the media has ever heard," said Savage.
As WND reported this month, the Daily Telegraph of London placed Savage on its list of the 100 most influential conservatives in the U.S. for a second straight year.
The paper, which moved Savage up 16 spots to No. 47 this year, noted the third-rated host in the U.S., with 10 million listeners, "shot to attention in Britain last year when Jacqui Smith, then Home Secretary, included his name in a list of 16 people who would be barred from entering the U.K. on the grounds that they were 'considered to be engaging in unacceptable behaviour by seeking to provoke others to serious criminal acts and fostering hatred which might lead to inter-community violence.'"
Savage's latest book, "Banned in Britain," includes official correspondence that reveals a decision was made at the highest level of government to use his name to provide "balance" to a "least wanted" list dominated by Muslim extremists.
Savage was the 2007 winner of TALKERS magazine's Freedom of Speech Award. He has been nominated many times for Syndicated Talk Host of the Year by Radio and Records Magazine.
Trained as a scientist, he holds Master's degrees in medical botany and medical anthropology and earned his Ph.D. from the University of California at Berkeley in Epidemiology and Nutrition Science.
Savage is the author of more than 20 books, including four New York Times best-sellers – "The Savage Nation," "The Enemy Within," "Liberalism is a Mental Disorder" and "Political Zoo." His most recent book, along with "Banned in Britain," is "Psychological Nudity, Savage Radio Stories," a limited edition of tales from his life.