It’s the ad for a new movie project that three major billboard companies in Southern California have refused – and all it has is words: “ – award-winning – free viewing – one million views in 22 days.”

The ad is about the new work of world-renowned author and evangelist Ray Comfort of the Living Waters ministry, whose documentary, “180: The Movie,” has gone viral with more than 1.5 million views on YouTube over some six weeks.

It’s also sold hundreds of thousands of copies.

Comfort reports that three of those billboard companies – he’s not releasing their names right now – have refused to sell space to promote the pro-life project. Other companies haven’t actually refused – they just haven’t returned telephone calls seeking a deal, he said.

Get your own copy of “180: The Movie,” now.

These are the same companies that advertise atheists’ mockery of God and the Bible, and “promote strip clubs and porn conventions,” Comfort reported.

“One is owned by a Jewish family. Their spokesperson was very upset that we dared to compare American abortion to the Holocaust. But there are no pictures involved. All we want is to put up text saying: ‘ – award-winning – free viewing – 1 million views in 22 days.’ They have the right to refuse, but I think their refusal hasn’t been well thought out,” he said.

“If they don’t see the comparison of the killing of 6 million Jews with the slaughter of nearly 60 million Americans through abortion, it’s probably because they don’t consider a baby in the womb to be human. That’s exactly what Hitler did with the Jews. He said that they weren’t human, and then he made billions when he killed them and seized their assets. American abortion makes billions through the slaughter of the unborn, and like the Nazi machine, it is a well-run money-making industry that has been successful in brainwashing millions into believing that a baby is something other than a baby,” Comfort said.

Comfort also has handed out some 180,000 DVDs at 100 top U.S. universities to spread the message, and he’s working on plans to give away hundreds of thousands of copies outside of high schools.

Comfort, who is Jewish, said, “After being turned down by these companies, we decided to ask the churches of America to put on their church signs. We also produced huge ‘180’ window stickers for cars. These take up the whole back window and act as a moving billboard.

“Millions of Americans are being legally slaughtered in our country, but here is something positive we can do. This short movie is changing minds about abortion and saving lives,” he said.

Billboard artwork can be downloaded at Comfort’s Living Waters website.

He said the actual verdict on the movie comes from those who have seen it. Some who have commented:

  • “I’m a student at University of Michigan-Flint. I had a conversation with someone who I found out was a Christian and he asked me if I had seen ‘180’ and I told him yes and I loved it. He said that ‘180’ is taking MSU’s campus by storm.”

  • “I shared 180 with my pro-abortion literature teacher, and she is now pro-life.”
  • “I’m a senior at a public high school in West Virginia. Because of ‘180’ I was able to turn around the entire class opinion about abortion, and by the end of the class, 25 of the 25 students, and my teacher as well, had all raised their hand agreeing that abortion should be illegal.”
  • “I never thought it possible that 33 minutes could have such an impact on my life, but they did. ‘180’ was one of the most (if not THE most) influential movie I have ever seen. It not only changed my mind about abortion, but it also brought me to our Lord Jesus Christ, for I too had hidden myself in denial of God’s existence, because of all the sins I have committed.”

The stunning, 33-minute video opens with individuals revealing their lack of knowledge about who Adolf Hitler was and what he did. It points out those groups he attacked he portrayed as non-human. The story line then picks up the issue of abortion in America, and notes how those who are killed are described as not yet human.

The video is called “180” to signify the dramatic, immediate reversal in viewpoint by people who are confronted with certain truths about abortion.

Comfort, whose work includes the Living Waters ministry, said the project shows his discussions with various people and how they admitted they were changing their minds about endorsing abortion based on the information Comfort provided.

Actor Kirk Cameron called the project, which you can get for yourself from the WND Superstore, “a powerful piece of media that leaves a lasting mark on your heart and mind.”

Comfort had been working on research for his next book, “Hitler, God and the Bible, coming in February from WND Books. He was surprised to discover there are many who don’t recognize Hitler and cannot say exactly what he did. Those conversations led then to a discussion of abortion.

Cameron’s endorsement of the “180” project was joined by Mark Hall, lead singer of “Casting Crowns,” who said the movie “totally rocked my world.”

The DVD is also inspiring discussions across the nation on talk shows, chat rooms and on a new forum set up at WND.

Comfort has described it as a “nation-changing” project.

The video follows Comfort’s winning formula of colorful, fast paced street interviews popular in the award-winning “Way of the Master” television series.

The series, in its fifth season, is co-hosted by Cameron and is viewed in 70 countries on 42 networks.

The refusal by billboard companies to accept the ad, apparently based on its viewpoint, is a reprise of the experience WND founder and CEO Joseph Farah had with his efforts to publicize a “Where’s the Birth Certificate?” campaign raising questions about Barack Obama

The ad, which mentions no names, no political ideology, no political parties, contains no pictures and sells nothing, has been rejected over the years by companies including the Atlanta-based Adams Outdoor Advertising.

The billboard, when it did appear on another company’s sign in Arizona:

Billboard on Highway 93 near Kingman, Ariz.

The other four companies are Lamar, Clear Channel, CBS and Steen Advertising. In addition, the Outdoor Advertising Association of America, a trade and lobbying group that claims to promote freedom of speech, has actually discouraged acceptance of the campaign.

The OAAA, headed by President and Chief Executive Officer Nancy Fletcher, a Hillary Clinton financial contributor in 2008, reportedly advised some members not to accept the ads, asking “Where’s the Birth Certificate?”

Fletcher, who refused to respond to WND inquiries about the action of the OAAA, points out on the group’s website that “outdoor advertising is regulated by multiple layers of government.”

The campaign now has included aerial billboards towed by airplanes.

The most recent was at the CNN-Tea Party GOP debate in Tampa, Fla..

Aerial banner over Tampa

It immediately got the attention of the Miami Herald, which wrote, “Jobs, schmobs.
The WorldNetDaily website, which hypes the Obama-is-not-a-US-citizen line, is flying a banner around the site of the CNN Republican presidential debate to keep the story alive: Where is the real birth certificate?”

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