Bin Laden bread a hit for Malawi bakers

Naming a product after the world's most notorious terrorist may not seem like a surefire route to commercial success.

For bakers in the Malawian city of Blantyre, however, this marketing ploy is helping to reel in customers while ensuring that their produce has an unmistakeable identity.

"We make bin Laden buns," said Mahomed Hanif Valimamade, co-owner of a patisserie within the city named the Portuguese Bakery.

Read the whole story at CNN.