ATM users could soon be able to opt out of ATM surcharges by agreeing to watch an advertisement in the same amount of time it takes for a typical transaction.
Clinton Townsend, a 25-year-old Brooklyn, N.Y., resident from New Jersey, is founder and CEO of Free ATMs NYC. He created an ATM that uses targeted advertisements to cover the cost of the surcharge of an ATM outside its network. And, assures Townsend, the transactions don't take any longer than they would without the commercial. While banks already show advertisements on ATMs for their own mortgage rates and other products, Free ATMs NYC offers local deals to businesses where ATMs are placed.
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