(DAILYFINANCE) — Do you feel more of an urge to shell out money for a product if it's been "liked" by your Facebook friends? Do you get an extra rush from discovering daily deal offers on chic new neighborhood restaurants or treatments at a nearby spa?
You are not alone: In the digital era defined by sites like Facebook, Foursquare and Groupon, a new breed of consumers has emerged: social shoppers, people increasingly relying on the wisdom of the digital crowd to help them make their purchasing decisions.
In turn, it seems brand marketers' traditional advertising ploys are losing some influence with the public. According to a study by advertising agency Leo Burnett, 47% of Americans use social media in some capacity to shop.
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And 85% of consumers around the world believe social networks will shorten their shopping time, a recent IBM study revealed. "They trust that the opinion of family and friends, and getting the public's opinion, will save them time,"Jill Puleri, global retail leader for IBM global business services, told DailyFinance.