(FORBES) — Technology companies such as Google, Amazon, Facebook, Apple “now control the future of news.”
That’s one of the take-aways from the 2012 State of the News Media report, released today by the Pew Research Center’s Project for Excellence in Journalism. The news industry, the report says, “finds itself more a follower than leader shaping its business.”
But I think there’s hope. The report touches on a number of opportunities for traditional media in the digital space – areas that are growing rapidly and still up for grabs. Those include targeted advertising, the mobile/tablet space, and digital video.
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Winning in these areas will be tough, given the traditional media’s historical inability to rapidly evolve and the head start other companies have on them.