(NEW YORK POST) — Now that's unsportsmanlike conduct!
A trademark suit made public today charges Reebok with illegally cashing in on Tebowmania by peddling unauthorized Jets gear bearing the name of the team's new celebrity quarterback.
Nike, which signed Tim Tebow to an exclusive licensing deal in 2010, says Reebok did an end run around around that agreement to capitalize on the "vociferous demand for Tebow Jets products."