(ORLANDO SENTINEL) — First came the prayer, then the political rallies.

Then came the data mining and target marketing.

The venues for a series of recent Christian political rallies couldn’t have been more different — one night at the Marks Street Senior Center in downtown Orlando; the next at McKenna’s Place, an Irish pub in Greenacres; the next at Calvary Chapel, a megachurch based in Fort Lauderdale — but the purpose was the same:

Enlisting Florida Christians in a high-tech outreach program by identifying and signing up tens of thousands of area Christians who aren’t registered to vote so they can cast ballots this fall and beat President Barack Obama in November.

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