(NEW YORK TIMES) — Ed Moran’s new Toyota Prius was programmed by the dealer to make him feel good about his gas savings. A dashboard display compares the fuel consumption of the Prius and his 2001 Ford pickup truck.
“Every time I go to the store it will tell me how much money I saved,” said Moran, a horticulturist in Ames, Iowa.
Like more and more Americans, Moran is looking to a fuel-efficient car to help soften the financial blow of ever higher gas prices. Shoppers have more options than ever to fight back, including hybrids, plug-ins, electric vehicles and “eco” or “super fuel economy” packages.
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But opting for models that promise better mileage through new technologies does not necessarily save money, according to data compiled for The New York Times by the automotive research website TrueCar.com.