(NYTIMES) — California has some of the toughest antismoking laws in the country — it is illegal, in some places, to smoke in your own apartment — and boasts the second-lowest per capita smoking rate in the 50 states. But for all the disdain toward smoking, it has been 14 years since California raised its cigarette tax, a tribute to the power of the tobacco industry here and the waning of this state’s antitobacco dominance.
That may be about to change.
An array of health and anticancer groups has rallied behind a ballot initiative to impose a new $1-a-pack cigarette tax to finance cancer research. And that has provoked a $47 million storm of advertisements, overwhelmingly financed by the tobacco industry, which is outspending proponents by nearly four to one to defeat the biggest threat it has faced in California in more than a decade.
Advertisement - story continues below