(VANCOUVER SUN) — American retailer J.C. Penney has recently released a Father's Day print ad showing a real-life same-sex couple hugging their two young kids. "What makes Dad so cool?" reads the copy. "He's the swim coach, tent maker, best friend, bike fixer and hug giver -- all rolled into one. Or two."
J.C. Penney has proven (again) that it is committed to including the gay community.
Indeed, the retailer caused a commotion earlier this year when it employed openly gay talk-show host Ellen DeGeneres as its spokeswoman.
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Despite being accused of abandoning "traditional values" by conservative groups like One Million Moms, the retailer stuck with their spokeswoman, saying that "Ellen represents the values of our company."