(HUFFINGTON POST) -- The important thing to keep in mind as you watch Mitt Romney's brand new campaign ad -- the one that officially kicks off his general election push for the White House -- is that everything you're seeing, and not seeing, is intentional. We've witnessed some pretty impressive missteps and gaffes from the Romney camp over the last several months, but make no mistake: The advertising of a presidential candidate is a tightly choreographed piece of theater where nothing is done spur-of-the-moment and nothing is left to chance. Penetrating the psychology of your target audience is too important -- that audience is always shown exactly and only what the campaign and its promotional team want it to see.
What this means is that it's not an accident that every face you see in Romney's new "Promise of America" ad is white. Every single one. Though there may be the back of a head shown for a split-second, there isn't a person of color's face to be found in the two-and-a-half minute spot that features Mitt Romney, all chiseled central casting looks and very carefully edited diction, vowing to restore our country to its former greatness as Hans Zimmer-style orchestration swells to a sweeping crescendo. And again, while over the next week or so you might hear a lot of people talk about how this is a huge oversight on the part of the Romney campaign, it absolutely is not. It's exactly according to plan. Because Romney knows who he has to win over in a commanding way and right out of the gate -- white, Christian middle-Americans either outwardly reeling or quietly concerned over what they see happening to "their" country.