(The Local) The Eiffel Tower in Paris is the most valuable monument in Europe, worth some $544 billion, according to a new study.
Paris' iconic skyline feature is estimated to be worth six times the Colloseum in Rome, according to study published by the Chamber of Commerce of Monza and Brianza in northern Italy.
The study has compared and assessed the financial value of various historical European monuments, according to a report in the Lavieimmo.com website. The study is based not on any material value, but on image, branding and aesthetic qualities.
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