(The Church Report) A University of Washington study posits that worship services at megachurches can trigger feelings of transcendence and changes in brain chemistry – a spiritual “high” that keeps congregants coming back for more.
“We see this experience of unalloyed joy over and over again in megachurches. That’s why we say it’s like a drug,” said James Wellman, an associate professor of American religion who co-authored the study.