(USA TODAY) — Neftlix CEO Reed Hastings has a lot going on lately in an effort to rev up the video service. That's what seeing Jeff Bezos' Amazon.com bearing down on you in your rear-view mirror will do.
Amazon.com is steadily boosting the menu of streaming movies and TV shows it offers its Prime subscribers for $79 a year. The online retail giant last month bumped up the number of titles in its video library that can be streamed to more than 25,000, sending shares of Netflix tumbling 6% the day it was announced.
Amazon shows no signs of slowing. "It would be fair to assume that we're going to continue to add to Prime Instant Video," says Anthony Bay, vice president of video at Amazon. "The more great things to watch, the more people will tune in."
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