(London Daily Mail) Just when you thought Google couldn't target you with more specific advertising - based on your web surfing - it's going one step further.
The search giant now intends to use data uploaded by retailers about consumers' offline purchases in order to target them with even more targeted ads.
In other words, it will know what you spend at the mall as well as at the keyboard.
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In a low-key announcement, Google has begun the new advertising project - Conversions API - that will merge offline consumer information with online intelligence.