WASHINGTON – A new advertisement featuring “Necessary Roughness” actor Mehcad Brooks and titled “Happy 40th Anniversary, Baby” celebrates the deaths of an estimated 56 million unborn lost to abortion since the Roe v. Wade Supreme Court decision 40 years ago this week, and is being called “skanky,” “sick” and “disgusting.”

The ad, from the pro-abortion Center for Reproductive Rights, comes as hundreds of thousands prepare to attend the March for Life Friday in Washington, D.C.

Brooks, who plays a philandering athlete on USA Network’s series “Necessary Roughness,” is spiffed up, holding a rose and fondling a glass of liquid. He says, “Hey baby, you think I forgot it?”

In front of a glowing fireplace, he continues, “How could I ever forget our anniversary? All these years. So many people said we’d never make it. They’ve been trying to tear us apart. Take you away. Put limits on you. On me. On us.

“But every time we’ve proven ourselves stronger. Anniversary like this is not something you forget.”

Alveda King, member of the legendary King family, personal mentor to many young women, and director of African American Outreach at Priests for Life, was upset by the spot.

“A young woman in her 20s sent me her reaction and I think it’s so compelling. This young woman wrote: ‘I feel molested after seeing it. Skanky, fitting for what it celebrates, sick. Is he married to abortion?'”

King explained the young lady had watched “Necessary Roughness,” but vowed to never watch it again. King said many others also wrote to her saying they’ll no longer watch the show.

“I felt violated and felt like I was observing evil personified,” said King, whose voice cracked with sorrow. “These abortion people think they can say anything. Women should be outraged. I’m post-abortive and it just brought my emotions to the surface. As an African-American man, Mehcad Brooks should be shielding women from abuse and working to foster new generations of good men.”

Day Gardner, a former Miss Delaware and president of the National Black Pro-Life Union, was equally horrified.

“I found it totally disgusting. It turned my stomach. I thought the whole thing was very demonic because he’s sitting there as a member of the black community and we have the highest abortion rate. As a man, he’s a bad example when the black community has such a problem with its men stepping up to be the fathers their children need. This is so evil and so wrong on many levels.

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“Every time he said the word ‘baby,'” Gardner emphasized, “I kept seeing all the babies that were tortured and brutally killed since the Roe v. Wade ruling. More than 55 million children have been killed and this idiot is laughing.”

“In the 40 years since Roe v. Wade was set down, more than 55 million unborn children have been killed while that many mothers were wounded by abortion,” Marjorie Dannenfelser, founder and president of the Susan B. Anthony List, told WND. “Ask the post-abortive women who stood on the steps of the Supreme Court yesterday if the abortion they now painfully regret was sexy or romantic.

“The Center for Reproductive Rights and Mehcad Brooks should be ashamed for attempting to glamorize abortion in this way – women deserve better,” she said.

In fact, Feminists for Life wrote the slogan, “Women deserve better than abortion.”

Lila Rose, whose organization Live Action exposes the abortion chain Planned Parenthood with sting videos, shared the same reaction as her sister activists.

She told WND, “As abortion supporters celebrate Roe as a romantic anniversary, I have to think about the 56 million children who will never celebrate an anniversary with anyone. It’s beyond disrespectful to draw the line with Mehcad Brooks and make a joke out of the violent deaths of millions of unborn children.”

Rose also is disgusted because millions of mothers and fathers mourn the loss of their children to abortion.

“This video represents an all-time low for the pro-abortion movement,” Janet Morana told WND. She’s executive director of Priests for Life, co-founder of the Silent No More Awareness Campaign and author of the new book “Recall Abortion.”

“It’s misogynistic and exploitive,” said Morana. “Even worse, it’s making a joke of something as serious as abortion. Treating this issue so cavalierly is really insulting, not only to the pro-life movement but to all women. I can’t imagine this will appeal to even the most ardent abortion supporters.”

Destiny Herndon-De La Rosa, a founder of New Wave Feminists, went right to Brooks.

“I actually went and commented on this guy’s Facebook, as many in my group are doing, just thanking him for showing us what abortion really is: the selfish and unapologetic exploitation of women.”

As for the real “Jane Roe” toasted by Brooks, Norma McCorvey is now a Catholic pro-lifer who has mourned being used to decriminalize abortion.

In 2005, she petitioned the U.S. Supreme Court to hear McCorvey v. Hill, an effort to expose the fraud in Roe v. Wade and reveal the harmful effects of abortion on women. That same year, after the court rejected her appeal, McCorvey testified before the Subcommittee on the Constitution of the U.S. Senate Judiciary Committee.

“I am the woman once known as the Jane Roe of Roe v. Wade. But I dislike the name Jane Roe and all that it stands for. I am a real person named Norma McCorvey and I want you to know the horrible and evil things that Roe v. Wade did to me and others. I never got the opportunity to speak for myself in my own court case,” she told the Senate.

“It is like a living hell knowing that you have had a part to play, though in some sense I was just a pawn of the legal system. But I have had to accept my role in the deaths of millions of babies and the destruction of women’s lives,” McCorvey said.

She appears in the movie Doonby,” which will be screened for free in Washington, D.C., before and after the 2013 March for Life.

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