(London Telegraph) It's long been said that diets don't work. But now it's been proven that women dieters do not actually cut the amount they eat – they simply end up feeling guilty about food instead.
Three studies of women found that those who were highly conscious of what they eat did not consume less calories than other women.
But women who dieted differed from women who didn't in one area – they experienced a lot more guilt when it came to eating.
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These frequent dieters seem to rob themselves of the pleasure of enjoying food and set themselves up for failure, the findings suggest.