(PCMAG) — Amazon today launched its virtual currency program, dubbed Amazon Coins.
To kick things off, Amazon is providing all Kindle Fire owners with 500 free Amazon Coins, which are worth $5. "You can use the coins to buy apps and games, as well as items inside apps and games," Amazon said in a note on its homepage.
Amazon also said Amazon Coins are available to purchase at a discount, for savings of up to 10 percent depending on how many coins you purchase.
Advertisement - story continues below