(CNet) Supermarkets are labyrinthine behemoths laid out in a convenient linear fashion. So where's the maze? On the supermarket shelves, of course. Food products galore stare back at us, silently appealing to our penchants for sugar, salt, and fat. We pick and choose, knowing full well what we are getting into. But it's the hidden components that are increasingly becoming a salient issue.
If supermarket shelves are overwhelming due to the sheer diversity of items, imagine the corporate structure behind the packaging. Or don't; just let your phone do it. Scan any bar code (UPC-A, UPC-E, EAN8, EAN13...) with your phone and the free Buycott app (for iOS; a previously available Android version is now "Coming soon") will display the product's corporate family tree on the screen. The app takes knowing where your food comes from further, telling you not only what brand belongs to what company, but what that company does with your dollars.