(Orange News) A Canadian couple are coining it in after changing the name of their breakfast cereal to 'Holy Crap'.
Brian and Corin Mullins developed their gluten-free, vegan, organic cereal to address Mr Mullins' allergies.
It was originally called 'Hapi Food' cereal and sold only at the Sechelt Farmers Market on the Sunshine Coast, British Columbia.
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But after one of their very first customers said: "Holy Crap... this is amazing!", they changed the name to Holy Crap. Sales increased 1000% - from ten bags a day to over one hundred.