(BloombergBusinessweek) A cheesy Taco Bell (YUM) gordita sounds good at 1 a.m., but first thing before work? No way. Taco Bell might rule the late-night "fourth meal" hours, but it's eager to get into the breakfast business, too. A few weeks ago, it started testing a new product—the 89-cent Waffle Taco—as a breakfast item in a handful of Southern California restaurants.
The Waffle Taco's self-explanatory: It's scrambled eggs and a sausage patty folded into a soft waffle, like a taco. You can drizzle it with syrup, too, which is served separately. "We're pleased with the initial reaction from our customers and if the Waffle Taco does well in testing, we'll roll it out to all our restaurants that serve breakfast," spokesman Rob Poetsch wrote in an e-mail.