There is no shortage of great ideas among conservative lawmakers or political heavy weights. Why then do heralds of liberal idea appear tremendously better equipped at conveying a message to women, youth, undecided and apathetic voters?
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Can it be that they just own so much of the media that they basically control the flow of information? That does not seem a plausible explanation. Isn't the Internet basically the open-media ocean onto which any ambitious party may launch voyages with the intent on conquering new lands?
From my perspective, it appears that liberals have a greater understanding of digital media and how to utilize it as delivery platform to rapidly mold public opinion. Each night I see smart well-dressed conservative professionals making a case to the American public through written and spoken word. Their stories make common sense, their delivery is practiced and their arguments sound, yet I don't see it "trickling down" to the conversations of the average coffee shop. Instead, what I see and hear are the patently untrue, custom-designed sizzle drizzle opinions delivered by liberals through tweets and social media messaging.
I keep waiting for the conservatives to grasp this principle and make their own friends in digital media studios. Romney had a great message but really limited understanding of how the "common" man gets the information by which to formulate his decisions. The only reason Obama keeps delivering campaign-style speeches to pressure Congress is because it works in nurturing public opinion. He understands, as Reagan did, that they will remember the slogan not the evidentiary argument for concentration on economics.
Let us look at the logical push to defund Obamacare. Ted Cruz and many others make great sense regarding why this law is bad for America and the importance of doing whatever we can to stop it, but it is always delivered in a white-collar well-spoken manner that is targeting a small segment of the population. This argument is excellent and, properly packaged, would sweep across an America waiting for someone to lead them back to the land where common sense ruled decision making.
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George Washington told us that the only way to nix any power abuses by our government is to arouse the sleeping giant of public opinion. The only way to do that is to wake them through the most effective communication methods. Americans are forced to multitask to compete with the demands on their few precious hours each day. We remember slogans and catch phrases delivered by marketing masters who understand these influences competing for our precious moments. The party that most effectively delivers content designed to reflect this "fast food" media requirement is most likely to prevail.
That is why the liberal message is pervasive; they own the schools, so they own the youth and the moms. They own social media, so they own the quick information society. They apparently own the only innovative marketing agencies capable of delivering 21st-century content.
When will conservatives understand that it is not always the message that makes the difference? It is the herald's ability to deliver that message quickly, stylistically and simply to the largest segment of the population that determines today's victory. How much better for the nation if the message is true and honest, but this administration's mastery has proven, as Hitler contented, that if you say something loud enough and long enough the public will believe it.
Conservatives will begin limiting the egregious over reaches of this government when they fully understand how to use digital media to make their case in a powerful, simple and immediate way that gives America clear steps on how to help themselves and this great nation.