(REUTERS) — Macy's Inc (M.N) and a slew of other U.S. retailers are opening on Thanksgiving for the first time ever in a bare-knuckled brawl for a bigger slice of overall holiday sales.
But it might not be so easy to lure most Americans from their turkey and football - particularly if the weather is foul.
Department store rivals Kohl's Corp (KSS.N) and J.C. Penney Co Inc (JCP.N) led a string of Thanksgiving opening announcements after Macy's said it would open its U.S. stores on the popular holiday, ending a 155-year tradition.
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Sales trends, survey results and an online "Save Thanksgiving" backlash suggest that shoppers may resist the urge to splurge on the popular holiday.