(Salon) -- The millions of Americans who regularly watch nationally televised NBA games are, by now, familiar with the “NBA Cares” commercials that run quite frequently during the season. The series of promos is meant to illustrate the league’s commitment to serving the community in a variety of ways. One particularly touching example involves a collaboration between the NBA, the V Foundation and St. Jude Children’s Research Hospital; in the spot, several prominent players are shown visiting children stricken with cancer, many of whom look genuinely thrilled to be meeting their heroes. The league deserves credit for encouraging its players to put their fame to good use by bringing some badly needed joy to these children’s lives.
Not all of the “NBA Cares” promos are about serving the least fortunate members of our society, though. The league is determined to show its commitment to both ends of the spectrum of power. In one spot, NBA stars can be seen, not playing board games with children devastated by cancer, but, instead, touting the greatness and indispensability of the most powerful institution in the world, the United States military.