(MYFOXNY) — It's a brave new world -- and kind of a creepy one when it comes to shopping. Some retailers are using some pretty sophisticated technology to improve marketing, staffing and store layout. Some stores track cell phone signals to spot return customers. Others have even started using facial recognition.
Nordstorm took heat from shoppers last fall when it began testing new technology to track cell phones.
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Aaron Messing, an information privacy attorney, says privacy issues arise when people don't know if they're being tracked.