(McClatchy News) This article is NOT paid for by the Federal Trade Commission.
Readers may assume that. But changes in the media and the way people get their news drove the federal agency Wednesday to weigh the issue of disclosure about Internet stories that look like real news stories. The workshop's title said it all: "Blurred Lines: Advertising or Content"?
Responsible for policing deceptive business practices, the agency's leaders are concerned that technology, innovation and the rapid spread of social media as platforms for information sharing are turning traditional advertising on its head.
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