(CNBC) An air carrier is veering into a product-pitching space long dominated by late-night, fast-foodies, hinting at legalized marijuana while beckoning flyers to "get mile high."
Spirit Airlines, playing off the approved use and sale of cannabis in the Rocky Mountain State, dangles discounted fares to Colorado where, its ad informs, "the no smoking sign is off," nudging the content needle inside a sales niche called marijuana marketing.
The tactic has been delicately plied by other brands, including Taco Bell, Jack in the Box, Denny's and Carl's Jr. They have run ads intimating weed use, with code words like "munchies" or "bake," or with squinty-eyed characters engaged in apparent stoner babble.
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