(SLATE) — Thanks to Warren Buffett and Quicken Loans, signing up for a shot at $1 billion is as simple as filling out a form on a website.
Just register online for the Billion Dollar Bracket Challenge, make your March Madness picks, and crack open a High Life. If you pick the winners of 63 NCAA Tournament games (you don’t even have to pick the winners from the play-in round!), you’ll haul in the biggest cash prize in world history. All that, and it’s free to enter. How could you lose?
The contest is a master stroke of publicity: Buffett and Quicken have descended on one of the most electric weeks in U.S. sports, slapped their names all over its most addictive fan tradition, and wrapped the whole thing in a $1 billion bow. It’s enough action, cash, and fun to whip you into a drooling frenzy. Which is probably fine with the sponsors, since if the lusty haze were to wear off, people could start doing silly things like running the numbers or reading the fine print. And if you did that, you’d probably notice the following important things about this contest.
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