(KOMONEWS) — SEATTLE -- A Seattle restaurant chain is taking advantage of an odd combination of circumstances by creating a controversial Easter promotion featuring Jesus smoking marijuana.
Easter Sunday falls on April 20, or 4/20. The term 420 is also pop cultural term for smoking marijuana.
Advertisement - story continues below
For the last two years, the Lunchbox Laboratory has used Jesus holding a sandwich to promote an Easter day 2-for-1 promotion of its signature dish called "Burger of the Gods."
So this year, the restaurant has added a lit joint in Jesus' hand as he cradles a sandwich in an advertisement that was only sent out to 15,000 people on the restaurant's email list. The result is a 420 Jesus.
"This is not about Jesus, it's about the burger of the gods, its an actual burger that we have," said Lunchbox Laboratory owner John Schmidt.