DEERFIELD, III. (WRIC) – The new “This is Wholesome” Nabisco ad for Honey Maid and Teddy Grahams is causing a stir among anti-gay groups, but the company is fighting the negativity with another add called “Love.”
The 30-second “This is Wholesome” commercial begins with a close-up of a baby being fed a bottle by a man who is presumably its father. When another man steps into the frame and kisses the baby on the head, it becomes clear the child’s parents are homosexual. The two men then take the baby on a walk. All the while, an acoustic guitar strums softly in the background. Next up, a tattooed dad eats Teddy Grahams and plays the drums while his wife and daughter dance in the living room. In the scenes that follow, a father helps his young son get dressed, a white father and black mother play with their three biracial children, kids laugh and eat s’mores, and another mixed-race family smiles for the camera.
The ad says, “No matter how things change, what makes us wholesome never will. Honey Maid. Everyday wholesome snacks for every wholesome family. This is wholesome.”
