(SPORTSBUSINESSDAILY) — The NFL plans to unveil tomorrow its latest initiative to improve the in-stadium experience, launching a partnership with app developer Experience that lets fans upgrade seats and obtain closer access to the team, like getting on-field pregame or getting an in-seat visit from a cheerleader.
League officials, gathering this week for the NFL’s annual meeting, are expected to brief owners on the initiative and encourage them to adopt the technology.
Experience sold the targeted service to three NFL teams last season and has a full client roster of roughly 90 pro and college teams. The NFL, by taking the expected action this week, is putting its stamp of approval on the technology, although the relationship brings no official designation.
