(DAILYMAIL) — A new powdered alcohol product announced just days ago has had its approval promptly reversed following a barrage of negative publicity surrounding fears that it could encourage irresponsible - and even underage - drinking.
The Alcohol and Tobacco Tax and Trade Bureau approved Palcohol's powdered vodka, rum, and other cocktails ‘in error,’ Tom Hogue, the agency's director of congressional and public affairs, told The Associated Press via email. The agency did not responded to further questions.
The company behind Palcohol, Tempe, Arizona-based Lipsmark, said that ‘there seemed to be a discrepancy [about] how much powder’ is in the packets, which are meant to be mixed with water.
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