(FOX NEWS) The installation of 20-foot-tall letters spelling out T-R-U-M-P on the side of the billionaire's gleaming Chicago skyscraper has triggered a war of words between Donald Trump and Rahm Emanuel — with the city's mayor saying he's looking for a way to undo the "architecturally tasteless" sign, and the developer in no mood to take anything down.
The spat pits the abrasive billionaire and relentless self-promoter who turned the words "You're Fired!" into a personal motto against a mayor who did not get nicknames like "Rahmbo" and "The Rahminator" because he shies away from a fight.
The backdrop is a city that takes its architectural history seriously, where adorning some of the tallest and largest buildings on the planet with the owner's name is seen as poor form.
Advertisement - story continues below