(QUARTZ) LOS ANGELES—Americans are watching more television than ever. They’re just doing it on their own schedule.
That was the big takeaway as research gurus from CBS, FX, Fox, and Showtime spoke to reporters at the Television Critics Association’s summer press tour about the evolving television landscape, and how audiences actually watch TV now.
“We’re in a new era of television,” said David Poltrack, chief research officer for CBS, noting that weekly TV viewing has increased 2% over the last three years, from 35 hours and 36 minutes to 37 hours and 50 minutes. “This is a golden era of television content, and the public is embracing television and engaging with television in a way that they never did before, because it is so much good programming.”
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