(Reader's Digest) Even successful telemarketers have an estimated 96 percent chance of being turned down, says one company.
With odds so low, out of sheer desperation, we will be relentless in trying to keep you on the phone. You can't just screen my calls using caller ID. If you don't pick up, I mark your lead (our lingo for file) as "no answer," and the system programs another call for a few days later. If my company does not have a large lead pool, you may get called as soon as 12 hours later. If you're dealing with this kind of aggressive campaign, it's actually better to answer than to let the phone keep ringing.