(USATODAY) — "I never trust a man that doesn't drink," John Wayne famously said. What about a university?
The family of legendary actor John "The Duke" Wayne is suing Duke University over the use of the word "Duke" in a trademark for alcoholic beverages.
John Wayne Enterprises, run by the Wayne family, filed for a trademark application last year to use the word on alcoholic drink labels, except for beer.
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Duke University, located in North Carolina, objected to the trademark. The school argued there could be a "false suggestion of a connection" between the labels and the school, according to a complaint by the Wayne family filed July 3 in a U.S. district court in California.