(The Guardian) -- hen I think of my least favorite places on earth, the pink aisle at the toy store ranks up there with the DMV and dentist. The sparkles, the tulle, the inexplicably scantily clad dolls – it’s enough to make this mom of a little girl run screaming. That’s why I was so pleased to see how one New Jersey mom took on the never-ending pinkification of little girls.
When Lisa Ryder noticed that Land’s End only carried a science-based shirt for boys – the shirts for girls were all rhinestones and princesses, not stars and planets – she wrote a scathing letter to the clothing retailer on behalf of her daughter who “hopes to be an astronaut one day.”
"My daughter is mighty and she loves science. And until you recognize that it’s not only boys that can fit that description, I’m afraid our family will no longer be shopping in your stores."
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Hell hath no fury like a feminist mother scorned! Admirably, if a little late (but still in time for back-to-school shopping), Land’s End responded by launching new space-themed shirts for girls. This comes the same week that Lego released three new women scientist figurines (the 82-year-old toy company had its very first just last year).