(Associated Press) Walk through the tailgate area at a college football stadium, and beer drinking is as common a sight as fans adorned in jerseys of their favorite players.
A growing number of schools are bringing the party inside, opening taps in concourses that traditionally have been alcohol-free zones.
North Texas, SMU and Troy University will begin beer sales to the general public this season. They're among 21 on-campus football stadiums where any fan of legal age can grab a brew. That's more than twice as many as five years ago.
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Most schools continue to keep alcohol restricted to premium seating areas, if they allow it at all. But offering alcohol is increasingly attractive for some campuses, especially for cash-strapped athletic departments outside the Power 5 conferences. Those schools, especially, are looking for ways to keep fans coming to their stadiums instead of sitting in front of their HD TVs at home or at sports bars.