(CBS NEWS) As it prepares Tuesday to unveil its latest iPhone and other eagerly awaited new products, Apple (AAPL) kicked off its official launch event with the usual spectacle that has come to attend these affairs.
Now the question is whether the new gear will live up to the hype.
Speaking from the Flint Performing Arts Center in Apple's hometown of Cupertino, Calif., Apple marketing chief Philip Schiller kept the audience waiting beyond the scheduled 1 p.m. ET start of the marketing extravaganza, a fitting delay for a company that has kept its fans waiting for a new product.
Advertisement - story continues below