TV ratings to rise as Nielsen adds handhelds

(NYPOST) — No matter what they slap on the air this fall, television execs can bank on a nice ratings boost.

For the first time, the Nielsen ratings that are the lynchpin of the TV business will start counting viewers who watch shows via mobile apps on tablets, phones and other handheld devices.

Folding in mobile viewing is expected to add hundreds of thousands of new viewers overnight, according to several industry estimates.

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