The most terrifying thing to Democrats right now is a hard-working, independent provider. That is simultaneously the thing that is the most attractive to 90 percent of women in America.
This week, Gwyneth Paltrow fawned all over President Obama, saying that she couldn't form words because she couldn't stop looking at him. She then talked about him like a spouse who was trying to provide for her.
Her mind is telling her that if he only had those mean Republicans out of the way, he could be the man he promised he would be, and she would have what she needs as a working mom (government-enforced "fair pay," government-enforced environmental controls, government enforced …). Obama is her imaginary lover.
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Why would someone who fancies herself an independent woman even want such controls from an already overreaching government?
Because all women want protection.
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Paltrow obviously has no understanding of the separation of powers, or what makes someone truly free and strong, but she has, in a sense, married Obama. She is not only flirting with him, terrified he will leave her, and believing his excuses as to why he can't adequately provide for her (gridlock in Congress), she is in love with a fantasy of a "man" who simply cannot provide what she needs.
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One of the most controversial things we have said on our tour for our new book, "What Women Really Want," is that real women want real men.
This really gets the glare of the feminists in the room, but a lot of conservative women have questioned us about what we mean by that.
Why does a man like John Wayne appeal to women? Why don't the new wanna-be hipsters with the skinny jeans and feminine faces appeal to women? Why isn't the role of provider working out for Obama?
My background is in psychology, and mentally, there is something about masculine traits that make women feel more feminine and, therefore, comfortable and safe in their own skin.
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Women want two main things from men: Financial security and safety.
Those are the things that make most women feel valued, loved and relaxed. Women don't want to appear needy or vulnerable, and most of us are capable of providing for ourselves, but I am going to confess right now, that most of us want leadership and protection. Especially now in the face of terrorist threats, Ebola outbreaks and cultural instability, now more than ever, women want that stable, safe, strong provider, just in case.
The GOP should listen up. If they would focus on these two issues, they would sweep in 2014 and win big in 2016. The direction of the country and the world hinges on the GOP understanding what women really want, and delivering it.
The Democrats can't.
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The Democrats can only speak to caring more. But at some point, the survival mode is going to kick in for women who know that everything has gotten scarier, and less affordable under this administration that portends to care. They promise and promise, but the reality of what has happened to women amidst their promises is terrifying, and women are waking up to that.
Nothing else matters for the GOP.
Charts and graphs don't matter. Eliminating social issues won't win votes. Moderating an already milquetoast message won't win women.
The GOP has the golden ticket in the palm of its hand. It still doesn't realize it, and it probably won't have the sense to use it.
The regime in power right now can't afford to strategically to provide the things that women really want. The Democratic Party is now wholly dependent on open borders (which makes everyone unsafe), and women feel uneasy about that. The Democrats also need a large percentage of their electorate to be financially dependent on them for subsidy.
If the GOP can make its case to women, it could pull the proverbial rug right out from underneath the Democrats and sweep up in the elections.
The Democrats are going to keep talking about how much they care, and some of them truly do. It doesn't matter. The Achilles to that care is that tangibly, they can't provide actual safety or security. The world has become a much scarier, darker place while they made promises in the dark that they can't keep. The whole date went on a credit card, and they can't even begin to pay the interest. They aren't willing to fight for women, or take risks, or actually provide. They can only offer more promises, and more emotion.
The American voting woman has to decide if she wants to keep listening to the imaginary lover whispering promises in the dark, or whether she would rather have a real-life partner who can love her the way she needs to be loved, with a government who is not a lover, but a protector of freedom that allows her (with her spouse) to be a protector of herself and her family.