Author claims to own word 'how,' files lawsuit

(BusinessInsider) A best-selling author is suing Greek yogurt company Chobani for using the word "how."

Dov Seidman, who wrote a business management book called "How: Why How We Do Anything Means Everything," says that Chobani's new marketing campaign infringes on his trademark of the word, writes Jonathan Mahler at The New York Times.

Seidman is suing Chobani and advertising firm Droga5 and wants them to stop its new marketing campaign, "How Matters."

Read the full story ›